![Ranch Undressing: A Trip to the Moonlite Bunny Ranch Photo Ranch Undressing: A Trip to the Moonlite Bunny Ranch]()
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- Air Force Amy and Bunny Ranch owner Dennis Hof
Las Vegas may truly be an “adult Disneyland,” what with its 24-hour supply of gambling, booze, and seminude show-girls. But the real “Sin City” is Dennis Hof’s “World-Famous Bunny Ranch” brothel empire—an entertainment mecca that provides what Vegas can’t: legal sex.
By Bob Johnson
At the Moonlite Bunny Ranch, there are no giant neon signs beckoning would-be clients into a world of every imaginable sexual pleasure—everything from straight fucking to kinky BDSM play, threesomes, and sometimes orgies with adventurous top-name celebrities. And you won’t find the girls of every shape, size, color, and ethnicity hanging out on the ranch’s front porch. But rest assured, they’re there for the taking behind the pseudo-posh walls, nearly naked, ready for work, doctor-tested, and as professional as Navy SEALs at their craft. They don’t judge or discriminate (Ranch honchos call it a “rejection-free” zone), and they’re always ready to lay their bodies down with only one goal: pleasuring their clients—whether it be a “Rent-A-Valentine” romp to celebrate the holiday of love, or just any old Wednesday night.
Ranch owner Dennis Hof, who proudly says he’s “fucked 4,000 hot asses” who’ve worked the ranches, tells Penthouse that he offers a legal alternative to the stereotypical idea of a prostitute. More than 600 girls are on his roster, in 155 rooms that make up his wicked wonderland of the main Moonlite Bunny Ranch, the Love Ranch, the Sagebrush Ranch, and the under-renovation Kit Kat–ranch compound. The mega-brothel business also has 55 rooms at the Alien Cathouse and Love Ranch Cathouse, with girls ready to give up the goods, unlike the “show but don’t touch” flesh available on the Strip.
But the average sex-seeker has to keep a sharp eye peeled for roadside indicators that herald the centerpiece Bunny Ranch whorehouse, the jewel of the $25 million prostitution mecca that, in addition to the three currently active brothels, offers a strip club and the soon-to-be-announced Bunny Ranch Bar & Cigar restaurant. A virtual American red-light district, all the elements in walking distance of one another, Hof’s hedonistic world of ranches doesn’t seem to fit in the dusty setting, with wild horses moseying up to the front gates and tumbleweeds—yes, tumbleweeds—blowing just outside the windows where hundreds of girls are also blowing, 24 hours, seven days a week.
Hof’s modern creation of prostitution (he owns seven legal brothel licenses—the most in the country’s history) not only offers clients sex, but the ranches themselves have become go-to party destinations for celebrities, rockers, rappers, and business titans like L.A. Lakers executive Johnny Buss; Joey Buttafuoco; rockers ZZ Top, Vince Neil, and Tommy Lee; Liberace lover Scott Thorson; and more, who can often be seen rubbing elbows with your average guy-next-door. Canadians can soon look forward to the same privileges. Following a Supreme Court ruling making antiprostitution laws unconstitutional in Canada, Hof is scouting locations in Montreal, Toronto, and Vancouver.
At Hof’s gala toga-party birthday celebration in late September, the Lakers’ Buss, porn legend Ron Jeremy, American Gladiators star Hollywood Yates, outrageous entertainer Bob Zmuda, and others were all partying alongside the working girls and hundreds of other exclusive guests and personal friends of Hof’s, who was befittingly garbed as the Caesar of his Empire of Flesh. Half-naked working girls made up the bulk of the “talent” show that greeted revelers at a party that was the closest one could get to a twenty-first-century bacchanal, replete with body painting, risqué lounge acts, booze, and of course the occasional trip behind closed doors by randy guests.
Since gaining fame and infamy with the airing of the HBO series Cathouse, which has been consistently running worldwide for nearly a decade, Hof’s empire is becoming synonymous with a new, mainstream appreciation and acceptance of adult entertainment. The newfound popularity of legal brothels is an especially relevant sexual kick for a generation that has been saturated with every kind of porn one could imagine. Even “reality” porn has become commonplace. What makes the Bunny Ranch appealing is that it’s not “reality-based”—it’s real, with live bodies and sex. Clients can often have sex with the stars of their porn fantasies; past working girl porn stars have included Sunny Lane, Sunset Thomas, Chasey Lain, Rayveness, Teri Weigel, Alexandra Silk, and more. Hof’s efforts to recruit adult performers from Porn Valley recently resulted in adult star Serena Marcus accepting his $1,000 sign-on fee for any porn star willing to defect and become a condom-only “porn-stitute” at the Ranch.
The minute a potential client (they don’t ever call them “Johns”) arrives at the main Bunny Ranch house, he’s buzzed in by whichever gatekeeper is on duty, usually the Ranch’s “Hooker Booker” scheduler and financial manager, who sees the client from a network of security cameras. A series of frenetic bell rings alert the available girls that it’s time to rush to the front door and line up for the flesh inspection. In seconds, at least a dozen—sometimes 20 or more—girls dressed in lingerie, skimpy robes, or, if rushed, only a towel are presented to the client. Each girl smiles and introduces herself one by one. The smart ones make eye contact and angle their best body parts in the direction of their potential client. Full breasts, jutting ass cheeks, lusty legs, are all on display and ripe and ready for the taking.
Choose Chanel, a 19-year-old blonde Latina, and you’ll have sex with a long-legged beauty who could be the star of a rock video. Or, if your tastes run to the cheerleader type, there’s Morgan Michaels, whose sweet smile and innocent banter belies a ravenous sexual appetite that comes out when her bedroom door is shut.
All the sex a person could want is here … at a price. There’s no dollar amount on the printed “menus” describing available services, but the average “party” costs anywhere from $500 to $1,000 per session, with a loose time limit that depends on how quickly the sex “comes” to an end. Most girls earn double that amount—especially if the party includes anal sex or anything aside from a regular blowjob and straight intercourse. According to the Ranch’s director of media operations (and former male madam), Marc Medoff, a top girl can easily earn the staggering amount of $50,000 to $100,000 in one day. Half of the earnings go to the Ranch, but that’s still one kick-ass paycheck.
And the kinkier the sex, the better it is for some girls. Persia—a buxom Iranian girl from the sister Sagebrush facility, whose signature look is über-ample, DD-cup tits falling out of her bra—remembers a roughneck biker type who greeted her with a “you look like a fucking bitch” comment that signaled just what this guy was looking for. “He looked like a badass,” she says, “but I knew that it was an act and what he really wanted was to be dominated, so I gave it right back to him, saying, ‘You look like a little piece of shit. You’d be a good sex slave.’ ”
Persia was right. The biker would provoke her so he’d be punished, and she did her job, grabbing his dick and balls like a leash every time he entered her room. She says, “In our ‘Fantasy Room,’ I grabbed him by the throat and fainted him—you know, made him pass out for a while. I then slapped him awake and told him to shut the fuck up when he resisted, and said he was going to be in the room all night.” A few thousand dollars later, the biker was ready to have sex. Persia says she never actually fucked him, but jerked him off. “He didn’t come the first four times I tried. It wasn’t about that. He wanted to have candle wax dripped on his balls, and a ball gag in his mouth while I sat on his face. It was all about submission, not gratification,” Persia remembers.
Not all clients want to be roughed up. Most, according to the girls and the folks who run the pleasure palaces, want the “girlfriend experience” (GFE), where the client fulfills emotional and relationship needs missing from his everyday life. Of course there’s sex, and plenty of it, but it acts more like cement bonding the girl and the client than a physical outlet.
Chanel says, “Here, guys can have a girl they couldn’t get in real life.” And although she would be considered a knockout in most circles, and earns plenty of money making love in her tricked-out Hello Kitty room, Medoff notes that it’s not always the prettiest girls who are the best earners. “It’s the girls who get into the guy’s head who are the big moneymakers,” he says.
But the first step is attracting the little head between the client’s legs. Once a girl is chosen at the central Bunny Ranch, the client’s ushered into the womblike anteroom, where music and TVs are constantly playing, and plush red-velvet chairs and couches line the walls.
Felix, a civil engineer from California who has been a Ranch regular since the seventies, lies on the floor of the main Ranch entryway after having sex with Caressa and Kendra Summers. He’s now in public view, with the girls taking turns sitting on his face, as he captures the afterglow moment on his iPad. The veteran client echoes Chanel’s take on the GFE: “You get the GFE here, and you don’t have a wife yelling at you.”
Not 20 feet away from the antics is the Bunny Bar, which serves every manner of booze, espresso, and cappuccino 24 hours a day, with at least one negligee-clad girl sitting on a stool entertaining visitors (they’re not always clients). The Ranch welcomes those who just want to sit and jaw at the bar, and even offers guided tours.
Legendary working girl Air Force Amy, the grande dame of the Ranch—she’s dubbed “the closer,” and has a sign posted in the facility’s dining room offering girls tips on how to make more money—ushered around what looked like a group of European tourists one evening as a group of six seminude girls jiggled their tits and asses in an impromptu line dance in the Bunny Ranch parlor. Unstaged sights like this are common attractions—especially as the evening gets underway and clients ring in for some sex for sale. Girls just want to have fun, and the free flesh adds to the total Ranch experience while amping up the level of all-around horniness.
Once a girl is chosen, it’s off to her bedroom (the girls sleep where they work), where negotiations take place that could include the type of sex, fantasy, or even just time to talk. Then it’s off to the “Hooker Booker” to lock in the price and time, and the girl punches her time card.
Five-foot-nine, 22-year-old Summer Onyx, a University of Massachusetts alum who’s been on the job for only three weeks, tells us the Ranch makes sure finances are settled before any action ensues. She averages $2,000 to $3,500 a day (the girls pay back $25 a day for room and board if they don’t meet a very low earning quota), so it’s important to her to be sure the dollars are added up correctly. Right now she only offers straight sex, but she’s considering adding anal to her repertoire so she can earn more money to pay for grad school to study clinical psychology.
Summer says her undergrad work in psychology helps her in her new job, especially with clients who are kinkier. “I’ve had guys who wanted to be handcuffed and [have] group sex with three girls, and a married couple, so I put my psych experience to work,” she says. And there are job perks. Summer says some of her partners actually get her off. “I like the foreplay and guys who take control. I like tall guys … musicians with tattoos, and bikers.”
The Hooker Booker may be the shift gatekeeper, but it’s Madam Suzette, the empire’s general manager (who has been with Hof for 22 years, starting as a hostess and working her way up from bartending and cashiering to the top spot), who makes sure everything and everyone is always open for business.
Suzette (whose name graces Hof’s adjoining Madam Suzette’s Red Light Cabaret topless club) admits that most guys are intimidated when they walk into the Ranch and are greeted by 25 near-naked girls, but notes that it’s an “exciting and exhilarating all-in-one experience.” She says, “We change men’s lives with sex acts and companionship. Men leave here with more self-confidence to face the world and in their own bedrooms. Some fathers have brought their sons here to put them on the right path.”
The top madam (who was a looker herself in the Ranch’s earlier days) is Hof’s biggest cheerleader, stressing that he single-handedly made brothels a legal business. The brothel king started in real estate time-shares, and describes the hooker game as selling real estate, just in smaller properties. “It’s time-share real estate at its best,” Hof quips.
Some guys leave the premises and take girls on dates to places like Vegas or nearby Lake Tahoe, while others have the girls dispatched to their homes. Suzette recalls one Christmas day when an older man came into the Bunny Ranch and began what amounted to an incredible $2.4 million spending spree that included parties, events, and belly-dancing shows at his home. “He had an inheritance and spent it on our girls until his family put a stop to it. But during that time he came alive,” Suzette recalls.
Medoff adds that the ranches are places where clients can have it all. Girls are like actresses, playing out the exact role a man wants, he says. And while that means men can get hooked on the easy sex, it’s the GFE that keeps them coming back for more. John, a client from Utah who is a regular of Bunny Ranch girl Amy Page’s, says sex is just sex, but with Amy there’s a connection and a feeling of intimacy. “She cuddles and kisses and makes me feel special,” he reveals. He was married for 27 years and is now divorced—after getting busted when his wife found Amy’s text messages on his phone. John now faces 14 years of alimony, but stresses that he didn’t seek out a Ranch girl because he didn’t love his wife. “It became a friendship between me and my wife for the past ten years. There was no emotional connection,” he says. But that’s all different with Amy, who was his date at Hof’s birthday gala. “Even if it’s an act, I thank [Amy] for making me believe,” he says. And that’s the real drug—the idea that these girls are emotionally invested. But despite John’s emotional attachment, Amy is all business with whoever pays the price.
Twenty-year-old Natalie Summers, a peaches-and-cream-skinned blonde with perky 34C boobs, self-described as a girl-next-door who’s “naughty and nasty in the bedroom,” ditched her job as a third-grade schoolteacher to start work at the Love Ranch, one of Hof’s brothels north of Las Vegas. Natalie says she does kinky stuff because she loves sex, and the money is fantastic. She earns an average of $3,600 for each party. She tells us, “I did strip clubs before, but this is much better. I have amazing experiences and meet amazing people.”
Air Force Amy, the resident mentor and celebrity, who is a military veteran and 23-year resident at the Bunny Ranch (even before its international HBO fame), says Hof brought the business of prostitution from “guilt and shame to glamour and fame.” Because of her tenure, the blonde, big-breasted, and MILFy but still very attractive working woman is one of the most popular partyers at the Ranch, and says she can do whatever she wants. Amy has by far the nicest living quarters, and can choose her own 12-hour shift. Her 75 regular clients keep her well-paid. “I’ve had some clients for 15 or 20 years; they’re part of my family,” she says.
Describing herself as the “Michael Jordan of hooking,” Amy is proud of her sex stunts, which include hanging upside down while giving a deep-throat blowjob, squirting from her pussy, and taking a cock in the ass—all at the same time! “I’ve studied the art of sex,” she says. “When I was younger I couldn’t find any good instruction, so I’ve educated myself. I’ve partied with just about every girl here, and no one can top my passion and tenderness. I can relate to all levels of sexual interests and am not at all judgmental,” she says. That’s good news for clients with “special needs,” like the guy who couldn’t get his dick hard without fucking his yellow dinosaur pool toy. “I’d discovered that he was a truck driver, and he was used to fucking latex dolls while on the road,” Amy says. “So he carried around this pool toy because it was easier. We used it and everything was fine.”
Amy emphasizes that a client’s time is more important than her own. “The [clients] come out of my party with confidence. They never forget how they felt when they’re with me,” she says. And neither do their bank accounts. Amy’s fees start at “four digits” and can go much, much higher, easily into six figures for a lengthy party. It’s that kind of serious money that attracts some of the prettiest and most “promiscuous-positive” girls in the world.
Chief madam Suzette says she receives between 1,500 and 2,000 emails a month from would-be working girls seeking to start their careers at one of Hof’s ranches. Although looks count, Suzette, like Medoff, says attitude is more important. “Girls have to have people skills. We have girls who aren’t as attractive, but their game runs circles around some of the more gorgeous girls.”
Of course, a younger look trumps just about everything. As in most states, a girl under 21 can’t drink liquor legally, but in Nevada she can become a prostitute, and that’s a marketing bonus for clients seeking to party with a younger girl. But the tender age can often pose a problem for girls who are naive about personal finance. Hof has that covered, too. The staff is always ready to coach a girl with financial questions. They’re schooled on simple situations, like how much they have to pay back the ranch for room and board, as well as cleaning up their credit history and debt, and explaining the percentage of their earnings that the Ranch takes. This comfort zone is a big part of the Ranch’s success. But not all of the ladies need money-management assistance. Hof says about half of the girls at the Ranch have some kind of college degree, and about a quarter of them have master’s degrees. Hof says one of the reasons he bought the Ranch in 1992 (for $700,000) was to change the deplorable working conditions he saw when he visited the old Moonlite Ranch back in the seventies. The Ranch now provides the most progressive working conditions in the brothel industry, including the elimination of old-school “lockdown” policies that forbade girls from leaving the premises. Hof’s girls can come and go as they please. Medoff says this move has attracted a number of defectors from rivals.
Why have sex for money instead of a day job? Summer says she’s been enthralled with the Ranch since she was a teenager watching Cathouse, and got accepted within 30 minutes of applying. And she likes sex. CeCe, a former account manager from Houston who stands more than six feet tall in high heels, dumped her boring gig and never looked back. She says she was “really nervous” with her first client, but it beat the grind of account management. “I started with a massage,” she tells us. “And then we had sex, so it was pretty easy. But since then I’ve had some kinky parties. The majority of clients I get are two girls and a guy. My first kinky client wanted me to be a dom. He asked me to put on the strap-on and do him with it. He was all heavy breathing, but he loved it, and that got me more comfortable with the unusual sex.”
Hof’s Shangri-la of sex houses, Bunny Land, is an open area behind the main Bunny Ranch with luxury VIP suites, a pool and hot tub, with a sign that reads: NO TOPS ALLOWED, BOTTOMS ARE OPTIONAL BUT FROWNED UPON. There’s even a small area with a lounge chair that’s a permanent homage to porn legend Ron Jeremy—“Ron Jeremy’s Penis Patio”—where it’s said he often takes his favorite girl when he visits.
And where there’s (sex) business at the Ranch, there’s pleasure, too. At Hof’s bacchanal birthday bash, hundreds of toga-wearing guests, celebrities (including comedian Bob Zmuda, yelling “fuck you all, you assholes” while playing Andy Kaufman’s Tony Clifton character), and seminude bunny babes filed into the private Bunny Ranch Bar & Cigar restaurant. The swanky club is due to open to the public once Hof’s team settles on the right appeal to locals (Hof’s first attempt at fine dining missed the mark with the mostly rural gentry).
Amid the raunchy “Tribute to Ass” opening talent-show act performed by a group of bare-assed, booty-shaking bunnies, hundreds of Hof’s special guests mingled with flesh-jiggling girls as far as the eye could see. The Caesar-garbed Hof successfully resurrected Caligula as he glad-handed the revelers who had come to celebrate in pure hedonistic fashion, replete with samples of Ron Jeremy’s signature rum. Some of the partyers were Ranch regulars, priming themselves for after-party sex with their favorite “dates.”
But it’s not only sex that’s on the Ranch’s menu. Former American Gladiator star Hollywood Yates, a personal friend of Hof’s who regularly visits the Ranch when in town, came to pay tribute. Decked out in befitting Roman gladiator garb, Yates says the Ranch [and Hof] has changed the idea of brothels from the seedy places they used to be. “I see hundreds of people in my travels around the world who’ve seen the HBO show,” Yates says. “It’s a great place to hang out. It’s like a family where everyone takes care of each other.”
And although a guy can fulfill every possible sexual fantasy and indulge in every imaginable legal vice, the Ranch and all its properties are indeed the ultimate “man cave,” where men can simply be men. You can often find—among the young, tight-bodied girls, booze, and upbeat music of the Bunny Ranch’s parlor—83-year-old Hal Stone, once a noted New York City porn and entertainment figure who claims that he discovered Richard Pryor. Stone regularly comes to the Ranch from his Hollywood home just to hang out, party, and perhaps fantasize about sex with the girls.
For whatever reason, Stone loves the atmosphere, and says whenever he visits the Ranch he becomes a year younger. “It feels like a resort, not a brothel,” he says, while perhaps giving the Ranch the ultimate endorsement. “I always tell Dennis [Hof] that I love the Ranch so much that I want to buy land … and be buried right here.” We can understand why.
TALES FROM THE BUNNY GIRLS
Amy Page
“I partied with a (famous) honeymoon couple one time who were really into strap-ons. He put on the strap-on dildo and jammed it inside me while I put one on and stuck it inside her—like a chain. Later, I went down on her while she sucked his cock. I usually start with the guy, but they wanted me to do the girl first. I ate her out, then she ate me out (using [dental] dams of course), and then we used a double-sided dildo and fucked each other, ass-to-ass and in a kind of a scissor position. During that session, one of us would suck his cock while the other sucked his finger. Yeah, he liked that, too.”
Natalie Summers
Natalie told us about a 50-year-old client she had after being promoted to the central Bunny Ranch who also had a penchant for strap-ons—with a twist. Natalie says the guy wanted her to roleplay as a tenant who was late with the rent. “He wanted to play landlord—funny thing is, he really was a landlord—who would only let me stay in my apartment if I had sex with him. But this wasn’t just ordinary sex. He would lick me from head to toe and then ask that I fuck him with a huge black dildo. Which I did. He would yell, ‘Do me harder, make me cry, do me like a little dirty man.’ I’d pull his hair and pinch his nipples, too.”
Morgan Michaels
Even if you’re not famous, you can party with the same girls as Ron Jeremy. A group of three obviously intimidated young men, none smiling, rang the bell and shuffled into the Ranch entryway one Saturday night to “inspect” the lineup and choose the evening’s party girl. Roger chose fresh-faced Morgan, who immediately took him by the hand to her cozy room to discuss the details of their sex agreement. We asked Morgan how these negotiations might go when a client sits down with her to discuss the details.
What can a guy expect to get. You know, for sex?
“Well, it’s $2,500 for full service—a handjob, blowjob, and straight fucking.”
So if he didn’t have much cash, could you make it less?
“I can do 30 minutes for $1,500 … really the lowest I can do is $1,000.”
What if he wanted to ass-fuck you?
“That would cost … a lot. At least $50,000.”
Really?
“Yup. I’m new back there.”
What about you licking his ass?
“That would be $3,000 on top of the full service. We can try and work with what you’d want.”
What about coming in your mouth?
“Well, I can blow you with a condom for $600, and then if you want to come while it’s in my mouth, it would be $800.”
What went down behind closed doors apparently sealed the deal within Roger’s budget, and Morgan ushered him off to visit the Hooker Booker to hash out the payment details, set the time, have Morgan sign a time sheet, and get towels for an after-sex shower.
In minutes, Roger and Morgan disappeared into her room. She did the routine visual check of his cock for any “irregularities,” asked if he wanted an alcohol cleanup, and gave him a condom. About 15 minutes later, Roger emerged back in the main parlor, this time swaggering and smiling. Morgan did her job, and did it well.
“It was fun. He was real nice and he tipped me. We keep tips under $75. The Ranch gets half that,” she says.